Ensuring your candle experience is an enjoyable one relies on proper candle care and maintenance. Here are some important burning tips for getting the most from your John Seagram Candle.

• • Always ensure the wick is trimmed to about 5mm before each burn and check regularly. If there is any sign of smoke from the flame, the wick is too long and the burn-time will be reduced.

• • To avoid tunnelling, always ensure that the candle burns long enough to allow the pool of wax to reach the sides of the container. This will mean the draw-down of wax will be even across the diameter of the container, and no wax will be unused and wasted.

• • The 1cm Rule: When there is approximately 1cm of wax remaining at the bottom of your candle, we recommend this is where you should discontinue its use. Time to light another John Seagram favourite scent.

• • Always burn candles well away from drafts, other heat sources, and anything flammable. Make sure burning candles are out of reach of children and pets. Never leave a burning candle unattended.

• • When the candle is extinguished, always replace the lid to retain fragrance.
• Here are some more best practices for good candle care:
• Candle tins may get hot during use so please ensure that you place them on a heat-proof surface.
  
• Never burn a candle for more than 4 hours to avoid overheating.
• Keep the burn pool clear of matches and other debris. This will avoid flaring.
• Ensure candles are placed in an upright position.
• Do not move a burning candle.
• Do not use liquid to extinguish a flame.

• You can read more about candle care and the benefits of fragrances in other articles in our BLOG.

  And you can stay up to date on our latest news by following us on our Facebook Page.

  – John Seagram

Candles and other home fragrance providers help add an air of relaxation and calmness, and provide a sense of comfort, while adding a beautiful, ambient touch to your home. That’s ‘The Power of Scent’.

Fragrances evoke freshness and softness. They can adjust our mood to enrich our lives. They can trigger forgotten memories, emotions and capture our imagination. I’m sure you have experienced a relaxed mood when you breathe in a particular scent. Or, perhaps, an unbidden smile came to your lips as a past, pleasant memory came to mind when you smelled a particular fragrance?

The power of scent is the foundation of aromatherapy and all the benefits it brings.

Aromatherapy has been used since the time of the Egyptians for its health benefits as well as the purely pleasurable effect. Candles, wax melts, diffusers and even soaps are ideal vehicles for aromatherapy. That’s why I have ensured our products use a carefully selected range of fragrances and that we have a natural approach as a priority.

Have you ever wondered why scents affect us this way?

Well, here’s the science bit… The olfactory bulb connects directly to the limbic portion of the brain. This highly-specialized portion of the brain is also home to the amygdala (responsible for our emotions and feelings) and the hippo-campus (where our memories are stored). These brain centres perceive odours and simultaneously access memories and their associated feelings and emotions.

This very basic and direct connection between sense and brain is why smells often trigger memories. It also explains how aromas provide emotional support. Tiny molecules are working inside your brain to unlock traumas, conflicts, and memories that may be causing emotional stress.

So, the next time you are feeling a bit stressed or under the weather, just reach for your favourite scent and allow the magic (and the science) get to work.

You can read more about candle care and the benefits of fragrances in other articles in our BLOG.

And you can stay up to date on our latest news by following us on our Facebook Page.

– John Seagram